The Brief
Design system
PRIMARY TYPEFACE
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj
Kk Ll Mm Nn Oo Pp Qq Rr Ss
Tt Uu Vv Ww Xx Yy Zz 0 1 2
3 4 5 6 7 8 9 ! @ # $ % & *
Primary typeface of the brand is Libre Franklin, designed by Pablo Impallari in 2016. The design expands the original Franklin into an impressive nine weights—from thin to black—each with matching italics. The wide variety of font styles offered by this typeface can be adjusted to fit different brand printed and interactive materials.
The entire family is available for free on Google Fonts, which makes it accessible for everyone wishing to leverage the brand's signature thin headlines without having to purchase a license.
Design system
CONTENT TYPEFACE
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj
Kk Ll Mm Nn Oo Pp Qq Rr Ss
Tt Uu Vv Ww Xx Yy Zz 0 1 2
3 4 5 6 7 8 9 ! @ # $ % & *
Inter features a tall x-height to aid in readability of mixed-case and lower-case text. Several OpenType features are provided as well, like contextual alternates that adjusts punctuation depending on the shape of surrounding glyphs, slashed zero for when you need to disambiguate "0" from "o", tabular numbers, etc.
Choosing Inter as the content typeface will improve readability of the website and make it easier for users to scan through the content.
Design system
EXO TEAL
#03171b
EXO GREEN
#00bd25
DIGITAL BLACK
#000000
EXO BLUE
#03171b
WHITE
#FFFFFF
The color palette of the brand is based on the Exceed Orphan logo, which features a strong green color (#00bd25). This color is used as the primary color of the brand, while the secondary color is a dark teal, which is used as the background color of the website.
Design system
Brand facelift is accompanied by a new set of icons, which are used throughout the website and other brand materials. The icons are designed to be simple and easy to understand, while maintaining a consistent visual style.
Design system
Use attached templates for day-to-day work with interactive or printed documents. Open downloaded .dotx file with Microsoft Office – Word or Libre Office Writer for best results.
Brand tooling
Dear John Doe,
lorem ipsum dolor sit amet consectetur adipisicing elit. Cumque necessitatibus porro laudantium consequatur itaque iusto corrupti tenetur quaerat alias nulla.
Dear John Doe,
lorem ipsum dolor sit amet consectetur adipisicing elit. Cumque necessitatibus porro laudantium consequatur itaque iusto corrupti tenetur quaerat alias nulla.
E-mail signature is a great way to promote the brand and its values. Use this tool to generate signature for your e-mail client.
Output for your e-mail client:
Design system
Motion graphics play subtle, yet important role in brand voice. ExCEEd Orphan's motion graphics are designed to be unobtrusive and not distracting, while still being able to convey the intended message.